E Mail v Phone Leads?

Monday February 5, 2018

Thought for the day – do we treat email leads in the same way we treat telephone leads? We’re sure you feel that the answer to this question is of course, yes, but let’s challenge that perception –  and get you thinking about what this means for your business.
We see first-hand how difficult it is to manage and respond quickly to leads in a uniform way. Also, from a marketer’s perspective, on many occasions the issue is not about creating the leads, it’s how the business converts them and this is usually as simple as responding to leads quickly – which often means before your competition.

Human nature dictates that when a phone rings that takes precedent over everything else – sometimes seen as even more important than greeting a customer in the office!
However, often the same cannot be said with email leads , some staff think they aren’t as important or as “good” as phone leads, so they can be dealt with haphazardly, maybe at the end of the day. It’s no surprise that the conversion of these leads is poor, as by that time someone else has probably responded and so a new customer is lost.

There are systems out there than can help create email leads into inbound telephone calls, so meaning that you don’t need to set up new processes to deal with emails, you just plug in the system to your existing call handling framework. So Mondays’ thought for the day is that  before you start thinking about increasing leads, focus on how you can convert more of the existing ones first and treat emails as importantly as the phone, you’ll be surprised how valuable this could be.